Press Room

Say It With Style This School Year

Make a Statement with These Must-Have School Supplies

OAK BROOK, Ill., August 1, 2007 - Flash your signature style this back-to-school season with a full array of school tools from some signature brands.

Make your mark with Paper Mate® Expressions™, show a little attitude with Foohy® Moodz™ Pens, or write out loud and make a bold statement with the new summer splash colors from Sharpie® MINI. Toting the write stuff for school will help keep teachers, students and parents looking good and having fun all year.

For the Trendy Teen!

Paper Mate®

Your Back-to-School BFF

Paper Mate Expressions Mechanical Pencils, Wood Pencils, Ballpoint Pens and Erasers

Flashing your style at school has never been more fun with Paper Mate Expressions featuring stylish pens, pencils, and erasers outfitted with contemporary designs. Your writing will speak volumes with Paper Mate's refillable mechanical pencils, smudge resistant, latex-free erasers, and ballpoint pens in assorted colors featuring, black, blue, red, green, purple, and orange ink. Suggested retail price each is: 4- and 5-card ballpoint retractable pens, $3.83 and $4.79; mechanical pencils 5-card, $4.79; 10-card wood pencils, $2.77; 8-card mini and stick pens, $2.10; 2- and 4-card erasers, $.99 and $1.98, respectively.


Write Out Loud! ™ with Sharpie MINI Markers NEW COLORS

Your summer notes will glow with new Summer Splash colors from Sharpie. Blue ice, kiwi, pink lemonade and boysenberry splash bright, vivid color to the Sharpie MINI product line. Sharpie MINI markers have a cap clip allowing students and teachers to conveniently attach the pint-sized version of a regular Sharpie Fine Point marker on backpacks, key chains, bags and more. Sharpie MINI markers have quick drying, nontoxic ink approved by the Arts and Creative Materials Institute and are available in 24 assorted colors -- black, slate grey, navy, blue, ocean blue, blue ice, turquoise, aqua, green, lime, kiwi, dandelion, tangerine, orange, pink lemonade, magenta, berry, red, brick red, burgundy, boysenberry, lilac, purple and plum. Suggested retail price for 4-, 8- and 12-packs is $5.93, $11.73 and $17.78, respectively.


Get on Board with EXPO Dry Erase Locker Boards

Write fun notes to your friends with the EXPO Premier dry erase board - a series of 5" x 7" boards that are ideal for posting on school lockers available in seven distinct dry erase color surfaces, the boards feature a magnetic dry erase surface, sturdy brushed aluminum frame and easy-to-use mounting hardware. Each is sold with an EXPO low odor grip marker that connects to the board for easy use. The EXPO Premier 5" x 7" board series is available in purple, pink, orange, green, blue, metallic silver and white. Boards are sold individually. Suggested retail price is $3.99 per board, respectively.


uni-ball EX2 -- Extra Colors, Extra Choices

With such smooth and brightly colored ink, coordinating which uni-ball EX2 color to use will be the hardest part of school! The uni-ball EX2 is a skip-free and acid-free gel pen with 32 different colors -- eight basic colors, eight metallic colors, eight sparkling colors and eight pastel colors. Suggested retail price for the .7mm uni-ball EX2 3- and 5-card is $4.59 and $7.28. Eight-card basic color pens are $11.46, and the 8-card pastel, sparkle and metallic pens are $12.44, respectively.

Liquid Paper®

Liquid Paper Dryline® Correction Film Dispenser

Although you are perfectly unmistakable, sometimes your school work could use a little fixing. To help correct the inevitable, the Liquid Paper Dryline features 12 meters of polymer-backed tape and is designed with a contoured grip to provide maximum comfort and ease-of-use with its side advance application. It's especially great for correcting single or multiple lines of text before copying or faxing. The Dryline has strong tear-proof film that resists breaking, and applies dry for instant corrections with excellent coverage. Suggested retail price for green and blue Dryline Contour in a 1-, 2-card is $4.99 and $9.89, respectively.

For the Wickedly Wacky Student!


Foohy Thinline Double Ended Marker

Unleash your Foohy™ with Foohy double-ended markers - two markers in one! With a fine tip for outlining and a broad tip for marking, students are sure to make the most foo-tastic designs that explode with color! And these markers really tell it like it is! With names like "bathroom break" yellow and "cafeteria food" green, these markers are all about getting down to monkey business. Other colors offered are "red carpet" red, "burnout" black, "dorky crossing guard" orange, "bike rack" grey, "dirt bag" brown, "blew the test" blue, "professor purple" and "detention slip" pink. All are Certified AP Non-Toxic. Suggested retail price is $5.00 for a 10-card, respectively.

Foohy Fooz™ Sharpener

With a convenient loop that attaches to backpacks, key chains and binders, the Foohy Fooz Sharpener can be turned every which way to keep the fun rolling -- and pencils sharpened. The Foohy Fooz Sharpener is available in orange and green lava action for the suggested retail price of $2.50, respectively.

Foohy Gooshy Grips

Foohy Mini Gooshy Grips are soft, cushiony, bendable and stackable pencil grips scented with grape, watermelon and more! Not only will your supplies be stylish, but they'll smell fruity all day long. Suggested retail price for Foohy Gooshy Grips is $2.50 for a 20-card, respectively.

Foohy Mega Pencil Petz

Who says you can't bring animals to school? With Foohy Mega Pencil Petz, you can do plenty of monkeying around. The scented monkey heads erase marks cleanly without streaks. Use them as a block eraser or stack one, two or ten on your pencil! Available in grape, banana, orange and strawberry scents with the suggested retail price of $1.36 for a 2-card, respectively.

Foohy Foo Writerz Moodz Pens

Go ahead, show some attitude! With Foohy Moodz Pens, you can show friends and teachers what mood you are in based on the temperature of your hands. Foohy Moodz Pens reveal five moods including calm, happy and stressed. The grip changes to five colors: deep blue, blue green, green, orange and black indicating whether you're feeling calm relaxed, happy, nervous or stressed. Ink colors offered are dark blue, hot pink and lime green for the suggested retail price of $3.00 for a 3-card, respectively.

For the Bright and Engaging Teacher!


EXPO Low Odor Grip Markers

For color-infused learning, EXPO Low Odor Grip dry erase markers offer brightly colored ink with a built-in replaceable eraser for cleaning up mistakes fast and easy. The markers feature specially formulated low odor dry erase ink with an ergonomic grip allowing for improved control and comfort. Available in four tips sizes chisel, bullet, fine and ultra fine. Classroom learning is brought to life with all 12 colors, black, red, blue, green, purple, orange, brown, yellow, lime, aqua, turquoise and pink. Suggested retail price for 4-, 8- and 12-pack EXPO Low Odor Grip Chisel Markers is $10.27, $20.54 and $29.60; EXPO Low Odor Grip Ultra Fine in 4-, 8- and 12-packs is $8.89, $17.77, and $26.67, respectively.


From analog to digital, today's classroom environment is changing and teachers are clamoring for a technology upgrade that actively engages students. mimio interactive whiteboard system is the key to successfully integrating technology into today's changing classroom. The system allows teachers to present engaging and interactive lessons by controlling their computer from their dry erase board. It is portable and can be attached to virtually any dry erase board. mimio interactive whiteboard system has teamed up with EXPO dry erase products to allow teachers to capture handwritten EXPO dry erase marker notes in real time, recording every stroke of the marker in a digital document that can be printed, shared via email, posted to Web pages and/or integrated into other materials. Educators can also edit class notes, supplement with homework assignments and distribute or share via a network or internet with students, other teachers and parents. For purchasing information, visit

For the Uber-Organized Mom!


DYMO Labelmaker

Small, sleek and super portable, the DYMO Personal Labelmaker is easy-to-use with navigation buttons that allow for quick access to advanced features like multiple font styles, text sizing, date stamping and more. Its unique graphical display allows you to see bold, italic, underlined and other text effects on screen before you print. It prints on a variety of labels with different applications, such as paper and plastic labels for organizing, iron-on labels for clothing and magnetic labels for file cabinets and whiteboards. Suggested retail price for the DYMO Personal Labelmaker LetraTag LT-100H is $19.99. For more information, visit


Rolodex Personal Card Case

Busy moms can keep their drivers license, credit cards and keys secure with Rolodex convenient and attractive card cases. In pink/beige as well as black faux leather with snap closure, Rolodex card cases feature 12 pages of transparent sleeves and an additional pocket to hold up to 36 cards. A key ring is also included for easy attachment to a key chain, backpack or purse. The suggested retail price for the Rolodex Personal Card Case is $13.99, respectively.

About Sanford
Sanford L.P., a Newell Brands company (NYSE: NWL), is a worldwide leader in the manufacturing and marketing of writing instruments, art products and office organization, including such well known brands as Paper Mate®, Sharpie®, DYMO® Parker®, Waterman®, EXPO®, Foohy®, uni-ball®, CardScan® and Rolodex, among others. Sanford makes more than 6,000 products, ranging from markers, pens and pencils to professional art products, fine writing instruments and office organization products. Visit for more information.

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Susan Wassel

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